your brand is unique, share it!
In today's age when everyone has a social media page, podcast, online presence, etc., it is easy to ask, "what does my brand bring to the table?".
It can feel like you have nothing special to bring.
It can feel like others have already said what you want to say.
It can feel like others are way better than you in your industry.
And while there may be a hint of truth in that, let us also consider this. You each have something unique about you and your brand. Your clients picked you for a reason, why is that?
You each have expertise on a topic others do not have.
You each have a unique perspective and voice on your industry that others do not have.
You have a unique way of approaching business in a way that others do not do.
So, don't be afraid to wear your brand proudly, share what you know, and market your brand. You never know, you may just get more awareness, land more clients, and make more connections with others.
"One shares, two learn." - Chris Do