Design Brief:
Design the logo family and branding for a custom furniture company, Wawwie Furniture + Design. This design company leans heavily on De Stijl style and Modular design thinking.
Logo design
Branding
Business card design
Contributions
Brand Mark
When the client approached me with the project, he had two things he wanted the brand mark to feature:
Volkswagen like elements
Modular design elements
Modular design elements rely on diving geometry. The Volkswagen brand mark is a simple “V” and “W” artistically combined. The Wawwie brand mark features stacked “W’s”, using two of them to capture the two syllables used when saying the word.