Design Brief:
Design the logo family and branding for a custom furniture company, Wawwie Furniture + Design. This design company leans heavily on De Stijl style and Modular design thinking.
CONTRIBUTIONS:
Logo design
Branding
Business card design
Brand Mark
When the client approached me with the project, he had two things he wanted the brand mark to feature:
Volkswagen like elements
Modular design elements
Modular design elements rely on diving geometry. The Volkswagen brand mark is a simple “V” and “W” artistically combined. The Wawwie brand mark features stacked “W’s”, using two of them to capture the two syllables used when saying the word.
