Design Brief:

Design the logo family and branding for a custom furniture company, Wawwie Furniture + Design. This design company leans heavily on De Stijl style and Modular design thinking.

  • Logo design

  • Branding

  • Business card design

Contributions

Brand Mark

When the client approached me with the project, he had two things he wanted the brand mark to feature:

  • Volkswagen like elements

  • Modular design elements

Modular design elements rely on diving geometry. The Volkswagen brand mark is a simple “V” and “W” artistically combined. The Wawwie brand mark features stacked “W’s”, using two of them to capture the two syllables used when saying the word.

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Michael's Maker Mark