Design Brief:

Design the branding for Enraute Financial. Enruate is a financial planning company that helps people manage their money, grow their investments, and prepare for retirement. They also help clients with estate planning, income protection through insurance, and giving back to their community.

CONTRIBUTIONS:

  • Logo design

  • Branding

  • Brand board

  • Business card design

Before

After

Success Statement

I want my brand to express the idea of a journey — not a straight line, but a path where you learn, adjust, adapt, and course-correct along the way. The name Enraute comes from “en route,” which to me means good things are coming, blessings are ahead, and the journey itself is meaningful.

Visually, I’d love a logo that communicates:

  • Movement or progression forward

  • Subtle course correction or changing direction (curves, bends, steps, or shifting lines)

  • A sense of trust, guidance, and calm confidence

  • A horizon, path, compass, or directional element

  • Hopefulness — that the future is unfolding in a positive way

The overall feeling should be:
You’re on your way. You won’t always go straight. But you’re guided, supported, and blessings are ahead.

I want it to feel modern, clean, uplifting, and grounded — something that reflects financial guidance but also the bigger idea of navigating life’s route with clarity and faith.

Brand Mark

Everyone is on a financial journey. That’s where Enraute comes in, as your guide to navigate your finances and live life with clarity and freedom.

Brand nouns:

  • horizon

  • path

  • compass

  • map

  • line

  • direction: curve, bend, step, shift

  • summit

  • ascent

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Brand Board

“Jacob did an outstanding job bringing my brand vision to life. He took the time to understand the deeper meaning behind what I wanted to create and translated it into a clean, professional, and meaningful design. The process was collaborative, thoughtful, and well-structured from start to finish. I’m extremely happy with the final result and would highly recommend him to anyone looking for high-quality branding work.”

Scott Arrasmith, Enraute Financial

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