6NINETEEN
Design Brief:
Create the branding, logo design, and marketing material for a brand new, unique, student housing complex across the street from SDSU students. The brand should reflect the unique characteristics of the building and resonate with SDSU students.
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Logo design & brand identity, merchandise/stationary design & coordination, social media & ad design, signage design & coordination
How Design Helped Business
6nineteen brand stands out among competitors as a unique new property in the area (6nineteen is currently leading newly built properties in the area in pre-lease percentages for the Fall 2025 - Spring 2026 school year!)
Comprehensive brand identity gives prospects confidence about living at the new property
Fully custom merchandise for pre-lease efforts help with student engagement and interest
Organic & paid social media ads to increase brand awareness
WHEELS AWAY FROM CAMPUS
6nineteen is a 7 story student housing complex that is so close to SDSU campus that you can ride your skateboard there. Hence, “wheels away from campus” became the first campaign slogan.
It features a unique, 8 bed with a shared common space bedroom layout that is unforeseen in the market.
6nineteen lives right across the street from the beautiful San Diego state University (SDSU) campus. As we thought about how 6nineteen would be branded, we considered how the student body at SDSU would perceive the new brand and property.
We wanted students to feel cool repping the 6nineteen brand in their day to day life, almost as if the brand were a clothing line. This tone of voice catered to the demographic and culture at SDSU.
URBAN SURF
Taking inspiration from street style clothing & skateboarding created a new, unique aesthetic. Introducing, Urban Surf.
Urban Surf style can be described as punchy, text & graphic heavy, bold colors mixed with dark tones, and dynamic compositions.
Brand Mark
Horizontal Logo
Geometry Driven
The brand mark of 6nineteen was inspired by the main idea behind the architecture of the building — community. Although you have your own private bed & bathroom, the rest of the building is designed to put you in situations where you can get to know your neighbor. This was captured in the brand mark by a “6” connecting with the first “n” to include it in it’s form — bringing it into community.
Skateboards & Shaka’s 🤙🛹 were used to create some graphic assets that made great stickers that students quickly put on their water bottles and laptops.
